Rochester Institute of Technology - Graphic Design BFA
Graphic Design BFA
Carol Fillip, Program Chair
(585) 475-7914, cjffaa@rit.edu
http://cias.rit.edu/design
Program overview
Graphic designers are visual problem-solvers who use a wide variety of concepts and media to inform, direct, promote, entertain, engage, and educate specific audiences. The graphic design major prepares students to integrate design principles, methods, concepts, images, words, and ideas to creatively convey visual messages meant to produce specific responses from diverse audiences.
Graphic design students are exposed to a full range of topics throughout their curriuclum, including information design, Web and interaction design, branding and identity design, design systems, exhibit and wayfinding design, user experience design, and professional practices. With a balance of history, theory, problem solving approaches, conceptual exploration, applied problem solving, human interaction, and the integration of technology, students gain the knowledge and skills needed to create innovative and effective design solutions for a wide range of media and audiences. Access to RIT's world-renowned Vignelli Center for Design Studies, the Cary Graphic Design Archive, and the Cary Library enables students to further enhance their learning and inquiry.
Alumni and guest speakers, along with opportunities for internships, co-ops, and freelance experiences further enhance the program. Additionally, interdisciplinary and COLLABORATIVE projects within RIT and with outside organizations result in innovative and meaningful hands-on projects that encourage students to explore the social, ethical, and environmental impact of design. Graduates are well-prepared to pursue positions within design firms, advertising agencies, corporations, and technology companies around the world.
Plan of study
The BFA degree in graphic design integrates major courses, studio and free electives, liberal arts, and art/design history. Aspects of business, professional practices, computer-based skills, collaborative projects, and WORKFLOW are also integrated into the curriculum.
Studio electives
Students may select elective courses that enhance their studies or allow them to pursue an area of personal or professional interest. Elective credit can be earned through studio-based courses offered in the College of Imaging Arts and Sciences.
Art/Design/Photo/Craft history electives
Students are required to select two visual art history electives to broaden their understanding of the historical development of the visual arts.
Curriculum
Graphic design, BFA degree, typical course